Hello, I’m Truc!

A seasoned creative designer with extensive international brand experience, skilled in utilizing Illustrator, Photoshop, and InDesign to craft compelling designs. Adept at developing and executing strategic marketing initiatives, with a strong ability to lead effective communication and drive innovative ideas.

EDUCATION

Texas State University | 2017
Bachelor of Arts in Art
Minor in Marketing

Skills

Adobe InDesign
Adobe Photoshop
Adobe Illustrator

Adobe Express
Squarespace
Jira

EXPERIENCE

Specializing in the creation of visually impactful marketing collateral for administration, enrollment, and communication services, with a focus on improving the effectiveness of benefits programs. Proven expertise in delivering high-quality design solutions that enhance employee experience, simplify administration, and align with brand standards.
Graphic Designer | June 2023-Current
- Develop high-quality B2B visual assets, including guides, posters, signage, and facility branding, using Adobe Creative Suite and other design software.
- Produce comprehensive benefit guides tailored to client specifications, utilizing layout design and typography best practices.
- Design and optimize digital templates and graphics for mobile interfaces and social media campaigns.
- Create print-ready for guides, flyers, brochures, and other marketing collateral, ensuring adherence to brand guidelines and print specifications.
- Create and maintain microsites to support employee engagement and provide streamlined access to benefits information.
- Design and format PowerPoint presentations and digital banners, incorporating data visualization and advanced animations.
- Conduct market research and trend analysis in employee benefits to guide company design strategies and ensure materials align with employee needs.
Collaborated with the Communications Manager to build an efficient and productive communications team through job role development, training support, and project management oversight.
Senior Graphic Designer | May 2022 - June 2023
- Oversaw task delegation and workflow coordination to ensure timely project completion.
- Applied expertise in design and print production to estimate timeframes and budget requirements for all affiliate marketing initiatives.
- Ensured all printed and digital materials adhered to up-to-date international brand guidelines.
- Designed a range of marketing collateral to support fundraising campaigns and initiatives.
- Led the design and production of the affiliate’s annual impact report, ensuring high-quality visual storytelling and brand consistency.
Graphic Designer | July 2020- May 2022
- Nurtured relationships with vendors for high-quality, best priced production and installation of designs and marketing materials.
- Re-designed Comal Habitat’s website for a user-friendly experience that meets the community’s and organizational needs for advocacy and partnership.
- Designed printable and digital work such as logos, brochures, flyers, postcards, mailers, newspaper ad.
Graphic Design Intern | September 2017 - January 2018
- Artwork was designed for flyers & posters recruiting volunteers and empowering all departments.
- Multi-use icons were created to be used throughout affiliate marketing.
- Essential to the intern-led marketing team of five.
Specializing in working with small businesses because we understand the difficulties & challenges of acquiring new jobs & more customers.
- Created digital and collateral material for clients seeking professional design for their businesses.
- Lead clients through signage and vehicle wrap creation and installation, such as Gunn Nissan and Methodist Healthcare Systems.
- Organized marketing strategies alongside clients while assessing their needs and project outcomes.